**Bounce rate** represents the percentage of visitors who leave a website after viewing only a single page, without interacting further or navigating to other pages on the site. It is commonly used as a measure of website "stickiness"—how effectively a website engages users beyond their initial entry. > [!formula] > $\text{Bounce Rate} = \frac{\text{Total number of visitors viewing only one page}}{\text{Total entries to the page}}$ #### **When Does a Bounce Occur?** A bounce occurs when a visitor: - Closes the browser or app. - Clicks the "Back" button to leave the site. - Navigates to another website through a link. - Types a new URL into the browser. - Experiences session timeout as defined by the analytics software. #### **Interpreting Bounce Rate** - **High bounce rates** may indicate a lack of engagement or relevance. However, for certain types of websites—such as those providing concise information or landing pages with specific calls-to-action—a high bounce rate may not signal a problem. - **Low bounce rates** typically suggest visitors are engaging with multiple pages, indicating a higher level of interest or interaction. - Bounce rate is also one kind of the more general [[Drop Off Rate]] where a visitor doesn't continue in the flow after the paged viewed.