>[!summary] > Each path's conversion rate must be calculated separately and weighted by the proportion of users taking that path. ## Understanding the Split When a journey divides into multiple paths (e.g., different user flows, product categories, or actions), calculate the overall conversion rate as a weighted average of the conversion rates of each path. Each journey consists of step-by-step conversion rates, with users distributing themselves among different paths: 1. Calculate the [[Conversion Rate]] of each journey individually 2. Get the proportion of users taking each journey 3. Weight the CR against the proportion and add them together to get the **Overall conversion rate** > [!formula] >$CR_{\text{overall}} = \sum_{i=1}^{n} (CR_i \times w_i)$ > >- $CR_{\text{overall}}$  is the overall conversion rate >$CR_i  is the conversion rate for path  i >- $w_i$  is the proportion of users taking path  i > - n  is the total number of paths. ## Example Consider the following funnel: - **Step 1:** Landing Page → Product Page (CR = 40%) - **Path A:** Adds to Cart (CR = 50%) → Checkout (CR = 60%) → Purchase (CR = 80%) - **Path B:** Direct Checkout (CR = 30%) → Purchase (CR = 90%) User distribution: - 60% of users follow **Path A** - 40% of users follow **Path B** ### Calculating Conversion for Each Path To determine the conversion rate for each path, multiply the sequential step conversion rates: - **Path A total CR** = 40% × 50% × 60% × 80% = 9.6% - **Path B total CR** = 40% × 30% × 90% = 10.8% ## Weighting by Traffic Share The overall conversion rate accounts for the proportion of users taking each path: $CR_{\text{overall}} = (9.6\% \times 60\%) + (10.8\% \times 40\%)$ $CR_{\text{overall}} = 5.76\% + 4.32\% = 10.08\%$