The GAME Framework is a step-by-step methodology for making sense of product metrics through a strategic lens. It guides teams to connect business goals with user behaviors and measurable outcomes. ## Core Steps of the GAME Framework ### 1. **Goal** – Define what success looks like. - Clarifies the product or feature's primary business objective (e.g., retention, conversion). - Acts as the [[North Star Metric]] for subsequent analysis. - Often the hardest step due to the ambiguity of strategic priorities. - 🔍 *Ask: What does success look like for the product or feature?* ### 2. **Actions** – Map the [[user journey]]. - Breaks down the user experience into key sequential steps. - Reveals friction points and drop-off risks. - 🔍 *Ask: What does the user journey look like? What are the key steps users take?* ### 3. **Metrics** – Identify what to measure. - Selects 3–5 core indicators aligned with the goal and user actions. - See [[Product Metrics]] for reference. - 🔍 *Ask: What specific numbers or ratios tell us how we’re doing?* ### 4. **Experiments** – Link actions to metric improvements. - Proposes UX changes, product iterations, or A/B tests to shift key metrics. - Makes the framework actionable through hypothesis-driven changes. - 🔍 *Ask: What changes can improve those metrics?* ### 5. **Evaluation** – Assess whether the strategy worked. - Uses comparative methods (e.g., cohort analysis) to track progress. - Closes the loop and informs the next iteration. - 🔍 *Ask: How will you know your changes worked? What benchmarks or comparisons can you use?* >[!attention] > GAME is not a static model but a **strategic loop**. As goals evolve, so must the analysis and experimentation. Revisiting the framework regularly ensures alignment with changing user needs and business priorities. --- ## References >- Metrics will help you maintain the proper focus. >- Metrics will help set a common goal for the whole team, which they can rally around. >- Metrics help to hold the Product Manager accountable to the business and the users. >- They enable the team to have more objective-oriented decision-making in the launch period of the product. [GAME Framework - Productfolio](https://productfolio.com/game-framework/?utm_source=chatgpt.com) [Offline: Product Metric Interview Questions using GAME framework](bear://x-callback-url/open-note?id=947C93E1-9DDF-4BC4-A98C-391E20FC11C9)