>[!summary] > It is the [[Conversion Rate]] end-to-end. The **Overall Product Conversion Rate** measures the percentage of total visitors who successfully complete a desired action (e.g., making a purchase, signing up for a subscription) across all product offerings in a specific timeframe. This metric provides a high-level view of how effectively a product portfolio is converting visitors into customers or engaged users. >[!formula] Using Total Conversions and Visitors >${Conversion\ Rate\ \%}=\dfrac{Conversions}{Visitors}$ > >Conversions = The sum of all successful goal completions (e.g., purchases, sign-ups...) across all products or offerings > >Visitors = The total number of unique visits or sessions across all product-related pages or touchpoints > [!formula] Using Individual Step Conversion Rates > $CR_{overall} = CR_{step1} \times CR_{step2} \times \dots \times CR_{stepN}$ > > When calculating the [[Conversion Rate]] of each step > [!attention] > The Individual Step CR method only works when the user journey is linear, if the journey splits an adjusted method must be used: > [[Calculating overall product Conversion Rate with split journeys]] ### Why Is It Important? Understanding the Overall Product Conversion Rate helps in: - **Evaluating Portfolio Performance**: It provides a comprehensive view of how well your entire product range is performing in terms of converting visitors into users or customers. - **Identifying Trends**: A declining or stagnant overall conversion rate may signal broader issues, such as poor product alignment with user needs, pricing concerns, or suboptimal marketing strategies. - **Strategic Prioritization**: By analyzing individual product conversion rates alongside the overall metric, you can identify which products are driving performance and which require optimization([[Prioritization of conversion rate optimization]]). - **Benchmarking Success**: This metric serves as a baseline for comparing performance over time or against industry standards or competitors.