When prioritizing [[Conversion Rate Optimization]] initiatives, **focus on addressing the lowest [[Conversion Rate]]** (or highest [[Drop Off Rate]]) in your funnel first. Targeting these [[bottleneck]] yields the greatest potential impact because even marginal improvements can cascade downstream through subsequent stages, compounding overall performance gains. This provides significant advantages: 1. **Improved Funnel Efficiency**: By fixing the weakest links, the entire conversion process becomes more streamlined, resulting in measurable improvements in customer acquisition or retention. 2. **Data-Driven Impact Measurement**: By using this framework you are using data decision making, enhancements at the lowest-converting step are often the easiest to track, providing clear, impartial results, and actionable feedback for future optimization efforts.