Breakdown of incoming user traffic by different sources. It provides insights into how users discover a product or service, helping teams optimize acquisition strategies. ## Key Traffic Sources - **Organic Search**: Users arriving via search engines due to SEO efforts. - **Referrals**: Users coming from external websites, including affiliates and partnerships. - **Paid Ads**: Users acquired through advertising campaigns, social media ads, or display networks. ## Optimization Strategies Improving traffic distribution involves: - **SEO Optimization**: Enhancing organic search visibility through keyword targeting and content marketing. - **Referral Programs**: Incentivizing existing users to bring in new users. - **Paid Campaigns**: Running targeted advertising with A/B testing to maximize ROI. ## Challenges & Considerations - **Measuring Traffic Effectiveness**: Determining which sources drive high-quality users can be difficult due to cross-channel interactions. - **Attribution Complexity**: Multi-touch attribution models can be challenging to implement and interpret accurately.